Nah, spreading out the students would dilute their presence. The ends of the court are the best places for them.
The cheerleaders are a good bunch of athletes. Back before the band ran the show, the students and crowd followed the cheerleaders' lead pretty well. But then the band took over. We got the Patriot Platoon and other smaller groups. All of these groups are doing there own thing.
When I was a student in the early 90's I remember a few times when fliers were placed on the students' seats explaining certain chants or other things to do during free-throws, certain fouls, etc. The activities were coordinated.
The cheerleaders are the ones who need to take charge. Come up a new cheer every now and then and replace the old and stale ones. Appropriate material from other schools, no need to reinvent the wheel. Do something different. That's what I'm hearing from all of you.