If it's named after an alum with deep pockets, cool. If its a company started up or led by an alum, cool. If its just some dudes who wanna drop some cash for marketing purposes, Im not cool with it.
Its my personal view, but I think we should name things after alums, prominent admins, professors or those who have helped the university greatly. I'd be fine with the Larranaga Building or something -- even TOC's name on it lol I just don't want the building to be named after some company that just so happens to have a few millions left over in its marketing budget.
We should put more emphasis on protect what little tradition we have. We are still a young university so we shouldn't sell out. Gotta think long term. But again, its just my two cents.