What vcu is doing with basketball is no different than the big college football programs, just on a smaller scale. Unifying a student body and gaining marketing and publicity with the public.
No matter how you feel about spending, you cant argue that an energized student body is a good thing for any school. I have been sad to see Mason take the opposite tack....we're unified by the fact we're so diverse. Oh and we like sports, just not alot. Well that's BS. It doesn't work.
I can tell you the secretary at the VDOT offices in downtown Richmond, that had no kids or grand kids going to vcu is a big fan buys apparel and goes to games. And I know she is not the only one. No different than when I was down in Baton Rouge...and being told how the majority of people buying tickets, jerseys, watching games. etc...have NO DIRECT ties to the school.
It's a good thing.
And yes while Mason has some great things going on, the reality is people don't care if we are doing advanced biological research at the PW campus. It doesn't sync with them and their everyday lives.
As pointed out above by someone...if you're not going to care about using your premier sport as a driving force for student and alumni involvement and external imaging...then quit wasting money and just play intramural. The "athletic" kids can still get their "well rounded" academic education at a far lessor expense...
If you think what vcu is doing is sustainable in the long term, you're kidding yourself.
They have significantly increased their donor base, but despite the endless hype/media fawning over Shaka and Havoc and even their obnoxious pep band, they still couldn't fully fund their practice facility with private money.
What does that tell you? It tells me that not enough of their fans are either willing or able to put their money where their loud mouths are.
At some point, when students and their parents finally start paying attention to what universities are actually doing with their millions in student fees, there's going to be hell to pay.
Because it's fairly scandalous, politicians are starting to warm to the issue. Lots of talk around the state capital about "encouraging" universities to stop funding their athletic departments on the backs of their students.
Without student fees, vcu couldn't afford to pay Shaka $1.5 million, build a shiny new practice facility or have the highest basketball budget in the A-10.
Shaka is one hell of a coach, obviously, but the rest of it is just so much smoke and mirrors.