Maybe it would help if tickets were priced a little lower. We sell single game tickets (minus promos) from $15-$50 per seat.
The $15 seats are godawful; stuck in the corners of the stadium. To get decent seats, you need to shell out too much for many families to be interested, especially with the amount of events going on daily in the DMV region.
I see people on the boards saying "tell your friends", blah blah blah.... A casual fan is simply not going to pay that amount, also knowing what food/drinks go for in sports venues.
If they do get in to see a game, they are met with empty seats in the 'good' sections (with Naziesque ushers keeping you out of those empty seats), uninspired fans in the arena, less giveaways every year (Chick-Fil-A cows, popcorn, movie tickets, pizza scream, t-shirt gun, etc), and no real draw to make them want to return. Do we even have a furry mascot roaming around the arena anymore? I don't think I've seen him/it in a while.
Yes, a team that consistently wins from year to year does/will help, but that is a slow process and will be difficult to achieve without having an invested fan base (chicken and egg scenario).
This team needs to do whatever they can to get fans in to seats today, to build for a brighter tomorrow. Large blocks of tickets need to be given away to each game, and more needs to be done to entertain the masses when/if they do show up on game day to keep them coming back. Then you can start charging those people once they are hooked and have a vested interest.
Now, I do not personally know how to make this happen, however, Mason has a school of marketing, have its students market! -- [Pipe dream seeing that we can't get the art and design school to design a logo].