Seems we have beaten this topic up so may times over the years. Really boils down to a few elements. The school needs to build loyalty and get students excited about sports and our flagship team - Mens Basketball from the beginning. Send them a shirt in the mail and a flyer/brochure on our history of mens basketball and info on the student fan section and platoon or whatever it is called now...as soon as they sign to come to mason.
60% of our students are commuters.... they go to school and go home and most likely work. Plus it's a different age where these students would rather game, be on a computer, or be on their phones or socialize somewhere else. Also, no knock on the school and area but we are a very diverse school where a lot of the students don't care about basketball in general.... soccer or other sports may be a bigger priority or interest. How do we get them to like bball - educate them and build a sense of pride and loyalty around our bball program.
I think the average male from 30 years old to 60-70... our life growing up revolved around sports and great sports teams and individuals. Kids these days are in the digital era where e-sports and gaming is huge. They didn't have a Michael Jordan to be entertained with nor a Christian Laettner epic half court shot or go through the Fab 5 era. Teams in the 80s and 90s and early 2000s were really magical and helped draw the average fan in to sports and basketball in general.
Building a sense of loyalty and sports comraderie is a challenge and it starts at the beginning. Make them feel apart of the school and community and teach them about our bball history.
Not sure if lowering concession prices would help get people there.... all other factors mentioned seem to play a major role. Outside of students... families who return home from work from 5-6pm daily.... do they see the value in packing up the family to battle traffic for a 2 hour event on a week night? Especially if they live 20-45 mins away. Plus during our season time there are many other events in the DC area that can pull attention away from games. Holidays, winter weather, seasonal travel, etc. It's hard to get people involved on a consistent basis, especially when they are just an average fan.