Matt Norlander's weekly college basketball notebook also takes a look at how absurdly good the SEC has become this season
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"So, how did a program that was in the WCC practically 15 minutes ago wind up landing the No. 1 player in the Class of 2025? Is it about the money? To an extent, yes, but it turns out that
BYU, North Carolina and Alabama were all able to meet the asking price, which was approximately $5 million, according to sources at schools on Dybantsa's list of finalists. That deal is considered the largest for any college basketball player ever. That NIL deal will come directly from BYU's collective, according to Leonard Armato, Dybantsa's business adviser."
Dybantsa also has deals with Red Bull and Nike.
'They're substantial,' Armato said of the Nike and Red Bull contracts, though he didn't want to provide exact numbers. It's believed those two deals combine for at least another $1 million. Armato said that although the Red Bull deal runs through Dybantsa's first year of college, the Nike contract ends next June, meaning Dybantsa will be on the open market to negotiate again five months before he ever plays for BYU.
'His deal will be up before he goes to college and he will be a free agent in the athletic footwear market,'" Armato said."
"BYU having multi-billionaire Ryan Smith as a booster (he owns the Utah Jazz and new
NHL franchise, the Utah Hockey Club) also helped significantly. Danny Ainge (who was the GM of the Boston Celtics as Dybantsa emerged as a special talent in New England) and Smith, both members of The Church of Jesus Christ of Latter-day Saints, were the key players in getting Young hired at BYU. Their influence at BYU (Ainge and Smith are both alumni; Dybantsa is arguably the best BYU recruit since Ainge in the 1970s) continued to contribute as a swaying factor in Dybantsa's road to picking the Cougars, sources said."
"We'll see how things change, or don't, in the coming years as the House case settlement (with schools paying revenues to all their athletes) stands to impact the way NIL collectives are run. The big takeaway from Dybantsa and recruiting in 2024 is: If you're going to recruit top five-level players, you need to be able to rally millions of dollars to pay them moving forward. Even before they've proven a thing. Might not seem right or fair to some, but this is the free market at work and this is the new world of college athletic. Dybantsa is one extreme example for a template moving forward. He's a revolutionary prospect from an earnings perspective. As for what matters most, we'll find out next year if he's a revolutionary player, the type who's worth the wait, hype ... and money."