Can we learn a lesson here?
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Is this unheard of in men's CBB?
Plenty of male coaches could take a lesson from Staley’s management of NIL. She doesn’t sit around bemoaning the loss of purity in the game, while enjoying her $3.2 million salary. She makes a point of entwining her own opportunities with offers for the team, so her players don’t have to stare hungrily at a coach’s wealth, earned “off their backs,” as Staley says. Example: When Staley got an offer from a medical company named Rewind, she asked the company to do a deal for every one of her players. “Honestly, I make a lot of money,” Staley told The Washington Post earlier this season. “I want our players to make a lot of money … I am an active participant in wanting them to benefit in this space.”
Rewind not only gave each of South Carolina’s players some NIL money, but also stock options. Staley wanted them to learn what it meant to have “equity.” The agreement avoided jealousies over NIL opportunities because each player got a cut, and it strengthened Staley’s hand as a recruiter: She’s the coach who will try to steer deals your way, and maybe even get you a portfolio too.