News New George Mason Logo

[phoenix-arizona]

Speaking of the Giants and bad looks...

 

[gmubrian]

Not only do we butcher our own logo, but, we have moved on to butchering other teams logos...

 

[Walter]

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Not only do we butcher our own logo, but, we have moved on to butchering other teams logos...

DC's logo is bad too. This trend of overlapping letters with one higher than the other is almost as bad as melding the two letters together. We did both.

 

[ProfessorCFK]

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Not only do we butcher our own logo, but, we have moved on to butchering other teams logos...

Are we the GM (tm) George Mason® Athletics or the George Mason Patriots?

 

[The Great PATSby]

Are we the GM (tm) George Mason® Athletics or the George Mason Patriots?

We're no longer the Patriots. In confusion, it's too closely related to "Colonialism" which offended 3 students because it represents the exploitation, suppression, and violence over other cultures.

 

[EXpatriot13]

The CM Trademarks have replaced us at the 2026 A10 tournament.

 

[Walter]

The CM Trademarks have replaced us at the 2026 A10 tournament.

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It looks even worse when surrounded by other logos. And with the exception of the Spiders, those are not great logos.

 

[GunstonsGhost]

Least we're not represented by a big "L". I guess it could always be worse...

 

[Falco]

The CM Trademarks have replaced us at the 2026 A10 tournament.

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All but Dayton kinda stink

 

[Falco]

It looks even worse when surrounded by other logos. And with the exception of the Spiders, those are not great logos.

It just looks so thin. It could have been a fine logo if they just made it chunkier

 

[Old Ram]

The CM Trademarks have replaced us at the 2026 A10 tournament.

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Looks like they removed UMass in preparation for their departure.

 

[GMUgemini]

It just looks so thin. It could have been a fine logo if they just made it chunkier

That’s what I said. Just make the secondary color an outline rather than three lines of equal weight. It would improve the logo a lot. Just look at Rhode Island’s (which also stinks) and GW’s (which is only slightly better because that font is woof ugly). Still looks better because there is weight to the letters

Davidson’s is pretty awful. So is Duquesne’s. SLU’s little Billikin is the right kind of hilariously bad to be good and makes me think we just use the dumb Patriot face as the logo—dumb Patriot face with his jaunty GM tricorner hat.

 

[GMUSSTN]

I made a handy reference guide for all A10 mascots (not logos) that might be of use to some:

 

[phoenix-arizona]

The 3 Rams should play a round-robin to figure out who the TRUE RAMS are. Losers have to pick new names/mascots.

 

[EXpatriot13]

It looks even worse when surrounded by other logos. And with the exception of the Spiders, those are not great logos.

I think what’s worse is how poor the logo rollout has been. I’ve accepted this is now our logo, but they’ve done a poor job making sure internal and external parties are following the new brand guidelines.

This graphic from the A10 shouldn’t be using the green outside/gold inside version on a dark background, looks horrible. The baseball team is probably the biggest offender on how they’ve leaned into the new branding on their graphics. Just a few examples, but if you want people to buy in and build brand recognition, you have to be consistent and prioritize quality control.

 

[dr. gunnie]

Anytime the logo is going to be used on a dark background, they need to scrap the green as the outer color because it blends into the background.

 

[Walter]

Too bad GM will always be next to GW in A10 publications. Just another reminder how we simply copied aspects of some of the worst logos of other schools.

 

[ProfessorCFK]

Anytime the logo is going to be used on a dark background, they need to scrap the green as the outer color because it blends into the background.

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Man, how do all those schools protect their IP without giant TM symbols on their branding? What's the trick?!

 

[GMU79]

Anytime the logo is going to be used on a dark background, they need to scrap the green as the outer color because it blends into the background.

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Much better look!

 

[psyclone]

Given the level of unbridled enthusiasm that the boards have expressed over the logo, I'm sure there are tons of you who would be interested in taking advantage of these suggestions!

Five no-cost ways to use the new George Mason logo in your work

In late April, George Mason University unveiled a redesigned logo as the capstone of its three-year-long comprehensive rebrand. Not sure how to start using the new logo in your daily work? Here are some ways to do so—without spending a dime.

www.gmu.edu