News New George Mason Logo

[gmujim92]

If I can find any quill stuff, I'm buying it today!

Also, not for nothing but they very easily could’ve tweaked the existing logo to add the G next to the M. Can’t think of any reason why the letters necessarily have to be connected.

 

[gmujim92]

How is it just one logo? No alternate logo to support athletics? Nothing related to the quill, VA bill of rights, VA in general, anything that gives the branding a sense of identity??

Our new AD supported a more thorough rebrand effort at Brown, even if it's not much better.

Sincerely not getting political, but I think a big part of the problem is the administration wants Mason to have an identity that frankly does not exist.

The university was named for a founding father, not a billionaire tech bro.

 

[Verdad]

They broke their own brand/logo guidelines on the launch. Nothing is more Mason that that.

https://twitter.com/i/web/status/1783511682775495136

View: https://twitter.com/RealBrianDunbar/status/1783511682775495136

https://twitter.com/i/web/status/1783513870256021913

View: https://twitter.com/RealBrianDunbar/status/1783513870256021913

So based on this I shouldn't be thinking "well hopefully we will only have one official green moving forward..."

 

[gmubrian]

I think I know who we can blame for this. See the who's online in the upper right corner of this site:

Notice anything eerily familiar to the new logo with those G and M letters?

 

[Jack Strop]

How is it just one logo? No alternate logo to support athletics? Nothing related to the quill, VA bill of rights, VA in general, anything that gives the branding a sense of identity??

Our new AD supported a more thorough rebrand effort at Brown, even if it's not much better.

vcu's re-brand: also not the best, but they did a great job creating lots of variations. Its not just “vcu”!

Mason literally made a 5 minute logo and called it a day!

Disagree here. Speaking as a "brand enforcer" during my career, many variations is a cardinal sin when building brand identity and image. Variations dilute the brand. The goal is to build solid recognition. Multiple variations promote a schizophrenic brand. One would see a variation in one context and another variation in another context and confusion is the likely result. In that respect, one will never be able to fully grasp the values for which the logo, and hence the organization, stands. The fewer the "variations" the better.

 

[gmubrian]

Disagree here. Speaking as a "brand enforcer" during my career, many variations is a cardinal sin of brand-building. Variations dilute the brand. The goal is to build solid recognition. Multiple variations promote a schizophrenic brand. One would see a variation in one context and another variation in another context. In that respect, one will never be able to fully grasp the values for which the logo, and hence the organization, stands. The fewer the "variations" the better.

I don't disagree with you, but they already crossed that rubicon...

 

[Jack Strop]

I don't disagree with you, but they already crossed that rubicon...

Unfortunately, I already saw that and I'm absolutely mortified. I can NEVER un-see it!

 

[GSII]

How does PATRIOTS fit in here?

 

[illayin]

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[GunstonsGhost]

How does PATRIOTS fit in here?

The term "Patriots" is probably on the way out as well. Likely offends someone

 

[Pikapppatri8]

Should have just done MASON with the right font and color

 

[GSII]

This could be the old Catholic Ministries logo. Maybe Ft. Bob let the school use it.

 

[dr. gunnie]

How is it just one logo? No alternate logo to support athletics? Nothing related to the quill, VA bill of rights, VA in general, anything that gives the branding a sense of identity??

Our new AD supported a more thorough rebrand effort at Brown, even if it's not much better.

vcu's re-brand: also not the best, but they did a great job creating lots of variations. Its not just “vcu”!

Mason literally made a 5 minute logo and called it a day!

The script Patriots was not retired - that will stay. So, I guess you could consider that an alternate logo.

Also, the Patriot was updated:

 

[Verdad]

This could be the old Catholic Ministries logo. Maybe Ft. Bob let the school use it.

we are going to get sued by Central Michigan

 

[PDGL Hoops]

Do not like.

 

[gmubrian]

I hope I misunderstood, but, was told that the baseball logo will remain as a legacy option. If I got that correct, that defeats half the goal here.

George Mason University Brand Portal

gmu.bynder.com

Interestingly, the baseball logo is not on the list of retired marks. I guess I heard that correctly.

This is the one that is not on the list:

 

[GMU79]

The script Patriots was not retired - that will stay. So, I guess you could consider that an alternate logo.

Also, the Patriot was updated:

This guy needs a complete do over.

 

[gmutom]

The reality of the situation — and this might be a good thing — is any student entering Mason in the Fall will have no knowledge of the history of Mason's logo nor will they give a sh-t. My son started at Mason a few years ago and loaded up on apparel in the bookstore. He never once questioned or cared what the logo was. My daughter is a freshman at Virginia Tech, and just buys whatever they offer as well.

I am not a fan of the new logo, but I also know that the people on these boards and the vocal people on social media are a very small minority who see this as a problem. Most alumni and even current students — I'd venture in high 90 percentile — couldn't care less about the old or new logo. Apathy, in this case, is our friend.

I'm not trying to change anyone's mind or discourage people from venting. I'm just saying it is what it is and that it will be a complete non-issue in a few months.

 

[Walter]

Someone just won the Internet

 

[GMU79]

The reality of the situation — and this might be a good thing — is any student entering Mason in the Fall will have no knowledge of the history of Mason's logo nor will they give a sh-t. My son started at Mason a few years ago and loaded up on apparel in the bookstore. He never once questioned or cared what the logo was. My daughter is a freshman at Virginia Tech, and just buys whatever they offer as well.

I am not a fan of the new logo, but I also know that the people on these boards and the vocal people on social media are a very small minority who see this as a problem. Most alumni and even current students — I'd venture in high 90 percentile — couldn't care less about the old or new logo. Apathy, in this case, is our friend.

I'm not trying to change anyone's mind or discourage people from venting. I'm just saying it is what it is and that it will be a complete non-issue in a few months.

True, but I still need to vent for awhile.