News New George Mason Logo

[By George.]

As official as it can get

Yup, that’s it. One of the variations. Haha I can’t believe they posted that to his Twitter, or I guess I can.

 

[p8triotfan4life]

Wow...Mason must read these boards...its now removed from Tony's twitter...they are in total panic mode

 

[FlPatriot]

I’m going with the joke idea. Think the commentator was doing an SNL bit. There is no way this shall be the new logo.

 

[Jack Strop]

I have designed a few logos in my marketing/advertising days. I grade this a C+.

In context it's better. Standing alone, it's weak. The true test is how well the emblem stands alone against others, like was shown in an earlier post—it doesn't.

The next true test, is black on white. This always shows a logo's strengths and deficiencies. It's tricky to figure out what the emblem represents. The sharp angles and thick "candy stripe" distort it's intended meaning Again, context on top of "George Mason" helps it along. But that context isn't always available.

The last test is the "squint test" Does its meaning hold up while squinting? Not so much. The "candy stripe" is too thick and drowns out the solid lines.

A C+ grade does not mean "slightly above average" here. Think about it... an average logo is stronger. A C+ connotes "needs work".

 

[Jack Strop]

Wow...Mason must read these boards...its now removed from Tony's twitter...they are in total panic mode

Yes. Mason admin does monitor this forum. But, I'll bet that Coach Tony's post was pulled because it was enabled before the logo's official release. I hope I'm wrong.

 

[GMU79]

Wow...Mason must read these boards...its now removed from Tony's twitter...they are in total panic mode

GOOD!!!!!

 

[JPgmuswim]

These mock-ups from @SBUNfurled on X make me feel a little better. I can get used to it

 

[By George.]

View attachment 2276
These mock-ups from @SBUNfurled on X make me feel a little better. I can get used to it View attachment 2275

It’s pretty spot on, but there’s more variations

 

[Jack Strop]

View attachment 2276
These mock-ups from @SBUNfurled on X make me feel a little better. I can get used to it View attachment 2275

Once more, without context, it is a little tricky to figure out what the emblem stands for. Sometimes I see GM sometimes I start to follow the lines as one would do with a maze. I start from the center and try to work a path to get out. An effective emblem or logo should pull one in not lead one out.

However, the more I see it among contextual elements, it will grow on me as I become more familiar with it.

 

[Falco]

I just want Mason to impress me once, instead of constantly missing opportunities.

Is Dan Snyder secretly running Mason?

 

[The Great PATSby]

Don't buy too much. Mason may or may not be getting a new logo in the future

I retract my original statement. Buy as much of the old shit as you possible can. This new logo absolutely blows.

 

[jruby]

The green on top of green is never happening and that's beyond weird. There's no way they would do that, it's like an average hack with a cricket applying a patch to something.

 

[MasonFanatic]

It's live. Will dig in tomorrow.

George Mason University completes long-term rebrand with new logo

George Mason University unveiled a completely redesigned logo as the capstone of its three-year-long comprehensive rebrand. The new look, which will include a single logo for the university and its athletics program, asserts George Mason’s emerging identity as a national top 50 public university...

www.gmu.edu

 

[By George.]

All Together Different

 

[gmujim92]

It's live. Will dig in tomorrow.

George Mason University completes long-term rebrand with new logo

George Mason University unveiled a completely redesigned logo as the capstone of its three-year-long comprehensive rebrand. The new look, which will include a single logo for the university and its athletics program, asserts George Mason’s emerging identity as a national top 50 public university...

www.gmu.edu

Word salad yummy yummy

 

[ProfessorCFK]

Even GMU's "Chief Brand Officer" can't stay consistent with the brand. Can't wait for the athletics department to try and start preventing students from chanting "GMU What" now that we are apparently no longer GMU.

 

[p8triotfan4life]

All Together Different

Typical. About what I was expecting.LOL

 

[Verdad]

My 7 year old: “C M U…. What?”

 

[GSII]

Hold up, we are a Top 50 University?

 

[gmubrian]

Hold up, we are a Top 50 University?

Yes, but I hear they are reevaluating that after seeing the new logo...