I don’t disagree with this. The students that do show up generally look like they couldn’t care less about the game. It’s a culture issue within the student body. I don’t know what the solution is but I hope the school figures something out because those are your future season ticket holders and donors. We’ve lost pretty much an entire generation of fans over the last 10 years.Love this - the idea and enthusiasm to build out something.
Like someone mentioned earlier, we haven't been relevant since about 2012. This should of been done going into the 2007 season, much less after 2011, when we has momentum (vcu identified this and capitalized on it after their Final 4).
I think the major problem today is this Mason generation just isn't into college bball. The frats and sororities don't even show up. The men's soccer team was there last game, to get announced on the court for winning the A-10 title, I watched them go back to their seats and they just look bored being there, majority of them were on their phones for the remainder of the game. So many other options for the 17-25+ year olds to do - mainly to blame on the digital society we are in. Gaming, social media, YouTube, etc. has sucked up a lot of kids attention. What do students get for showing up to a game these days? Is there point systems where they earn food or dining dollars or something to entice them? Also, throw in the fact that we live in one of the most expensive areas in the US, most students have jobs at night, or take classes at night, or live at home and usually go home after their classes... so they are missing out on the ability to get into the GMU fandom experience and build a culture/fanbase around the team and school.
What does the school do to instill this from day one with freshmen. How hard is it to mail each incoming freshman a GMU basketball shirt and a one pager brochure on our bball history to educate them and let them know we want them at games!? It starts from the bottom... gotta build a foundation with students at the early onset of their college journey.
Will also add...the people who have worked in the AD and marketing for the past 15+ years and the vast majority were/are not Mason grads. Point being they are not as passionate about the team and school to really dig into creating something like this. They do what's in the box and within budget and just collect a paycheck and go home. We are all passionate about Mason bball and if only we could have had people like us in these positions then maybe we could have created something beautiful for fans over the past 15 years.
All I know is that there are other schools in our area and with similar demographics who have figured out how to get students out to games and engaged. Maybe some shared best practices across ADs would be helpful.