It certainly matters, but as we've been over previously, it's very difficult to put together a quality non-conference home schedule as a mid-major. There's currently no incentive for a HM like Mississippi State to come to EBA.Of course the Final Four run was the reason for the surge in attendance. But, not every home game was attended by over 7,800 fans like the 3 games that I cited. Scheduling may not matter at every school, but IMO it matters here.
Locally, I can't think of a realistic program outside of JMU that would pique a casual fans interest, and even that is now more important to the older demo given realignment.
The bracket buster was a fantastic thing that unfortunately died off.
I'd be great with a couple of H&H's with upper-tier Missouri Valley/SoCon teams. Furman, Drake, Bradley, etc. Outside of the H&H's we have had with AAC teams like Tulane and East Carolina, I'm not sure what the realistic solution is for luring a bigger brand to EBA until Mason elevates its profile and becomes a consistent Q1 road opportunity for a HM to consider.