Two ways to get this done -- one fairly simple, one far more difficult.
Simple: Raise student fees by $100 a year. Instant impact.
Not so simple: Hire an AD who can connect more effectively with potential athletic department donors and motivate those people to give.
IMHO, we need both to have consistently successful athletic programs.
Unquestionably, alumni need to take a more active role in financially supporting the department. Our giving levels are awful for a school that has 32,000 students and churns out thousands of new alums every May.
Our annual giving to the academic side is actually quite healthy, it's the athletics side which has lagged far behind.
I think the best way till get more donations is to get more people out to the games, which is a two-fold project. One, we need to put teams on the field/court/floor who are worth seeing. And we need to ramp up the atmosphere at our games (and this includes facilities upgrades).
Four sports I think we can focus on increasing attendance and why:
Men's and women's basketball (reason: obvious)
Men's soccer (Reason: Northern Virginia is a hotbed for soccer support -- majority of DC United season ticket holders come from NoVa, youth soccer is huge in the area and a lot of high school talent comes from area schools. We absolutely should he working with DCU, not only as a way to poach academy players, but for cross promotional opportunities to bring out some fans).
Women's volleyball (men love women's volleyball. Just ask PiKapp. If we put a consistently competitive product out there, I bet we could double attendance to the matches -- currently average 230 a game. The men average 280 a game currently by the way).
Baseball (Reason: interest in college baseball is on the rise. We should tap into that by finally upgrading our middle school field into something worthy of a division I program. I think we could get decent crowds to come out if we had, say, bathrooms, real concessions and comfortable seats to sit in).
I know people want to focus exclusively on basketball, but not everyone is a basketball fan. If we focus on these 4/5 sports I think we can reel in a bigger donor base and have more self-sufficiently funded teams, which will ultimately free up more money for basketball.