I know Mason is currently collecting bids for an athletic marketing firm to come in and help boost attendance - specifically in basketball. One of the documents has some Q&A from marketing firms with answers from Mason- some interesting info in there:
19. What percentage of attendees at Men’s Basketball games are alumni?
Unknown.
20. What percentage of attendees at Men’s Basketball games are members of the surrounding community?
Unknown.
22. Does priority of ticket sales matter (e.g., students first, alumni next, community next, etc.)?
Students and sales are equally important.
29. What was the athletic marketing budget for Men’s Basketball for FY2014? Should we use this figure to prepare our proposal?
Approximately $220,000. Yes.
30. What is Mason’s goal for ICA athletics as related to this RFP?
Mason’s goal is to sell out a minimum of three (3) home Men’s Basketball games each year.
34. When will the upcoming season’s Men’s Basketball schedule be available?
Aug/Sept
35. What are Mason’s key non-conference Men’s Basketball games? Please provide the names of key opponent schools.
Old Dominion University
36. What are Mason’s key rivalries? Please provide that names of those schools.
Virginia Commonwealth University
University of Richmond
George Washington University