1. Mason doesn't care enough about being "an awesome place for college" to do anything significant about it.
2. They'll care even less so in the PCV19 (Post COVID 19) era
Also, an interesting read for the most expensive college towns in the country:
https://www.businessinsider.com/most-expensive-college-towns-in-america-2015-8#3-boulder-colorado-8
I know Fairfax isn't considered a college town but if it were, it would probably be top 3?
Zillow claims the median house price in Fairfax is $588,000, which would put it 8th.
But a lot of these places aren't exactly "college towns." I mean, Santa Cruz is a logging town (the college there was founded in 1965). The bay area towns are there because it's the bay area (Berkeley, San Luis Obispo). Cambridge, Massachusetts is basically Boston. Boulder, Colorado was a mining town, the college came later.
It's not like some of these land grant schools that got plopped down in the middle of nowhere (Penn State is a college town, for instance; Texas A&M in College Station is another one). Or really small liberal arts colleges that a town grew up around (Ithaca, New York; Kenyon, Ohio; Grinnell, Iowa).
Santa Cruz, California is my happy place. If I could afford to move there, I would (even with the wildfires).