They have?
Look at the giveaways, students get a shot at 200 bucks nearly every game, and other things.
Someone in the nosebleeds gets a hook up to sit courtside at the 16 minute media timeout.
T-shirts are a crap shoot.
Yea, we used to have a T-Shirt Guy who purposefully never threw to our season ticket sections, because, well, we come to the game regardless. Thank goodness he was relieved of his duties a while ago.
Several of the promotions this year were student only, such as hats (pretty nice embroidered ones too) at the last game.