I get the environment college sports operate in now—money talks, and if you want to compete, you have to play the game. That means fee increases, NIL deals, transfers, and big spending. I understand it, and in some ways I even support it, because I want my school to win. But part of me wrestles with what we lose in the process. If I just accept it all as purely transactional—treating college sports like a business deal instead of something emotional—then what’s the point?
I love sports because of the feeling you get when your team, the one you’ve invested so much time, hope, and energy into, finally breaks through. In college, that feeling hits even harder because it feels personal. The team’s success feels like my success. That connection is what makes it special—not the money, not the deals, but the shared belief that it means something. And if we lose that, I’m not sure what we’re cheering for anymore.