3 Big Reasons why Under Amour cooled off.
1. Under Armour didn’t embrace fashion (Adidas sure did)
- Unfortunately for Under Armour, it is faltering just at a time when one of its biggest competitors is flying. Adidas (ADDYY) stock is up this year almost as much as Under Armour stock is down, and in the German giant’s 2016 end-of-year earnings report it issued stunning guidance for 2017 and beyond. Under Armour, on the other hand, lowered its guidance.
https://www.yahoo.com/finance/news/3-big-reasons-armour-cooled-off-110005201.html
1. Under Armour didn’t embrace fashion (Adidas sure did)
- Unfortunately for Under Armour, it is faltering just at a time when one of its biggest competitors is flying. Adidas (ADDYY) stock is up this year almost as much as Under Armour stock is down, and in the German giant’s 2016 end-of-year earnings report it issued stunning guidance for 2017 and beyond. Under Armour, on the other hand, lowered its guidance.
https://www.yahoo.com/finance/news/3-big-reasons-armour-cooled-off-110005201.html