Upon further consideration - get rid of the food, keep price the same for next year (which is actually an increase), and open up the food area for more high tops.
In 30 seconds I just created more space and increased the price without increasing the price.
And offer kid/non-drinking reduced fees.
I could agree with getting rid of the food but not the drink.
However, I do have an issue with reducing the price for non-drinking/kids. The money is raised for the Patriot Club, the food and drink are a benefit. You're not
paying for the food and drink with your donation.
Now, maybe it's because I'm through the kid stage, and FWIW, for a number of years I paid for 4 Gold Room passes so me and my 3 kids could go to the game so I could feed them and I could drink. Now I pay for 3 and mostly go to the games by myself but sometimes my daughter comes with me.
The money is for the Patriot Club for the athletic teams, and the teams need the money. You want athletics to be top of the line, well it costs more than the Commonwealth of Virginia gives them each year.
It's the curse of being a fan. We give, and as alumni, that's our job. Sorry for the long speech/rant. This post didn't start this way; it took on a life of it's own and here we are.