I remember Coach L telling stories about when he came to Mason... interest in the program was super low, attendance (esp. from the student body) was non-existent, and the program was considered anything but a winner. So he told tales of him and his assistants literally going through the dorms to coax students out and to the games. They took it upon themselves to generate interest off the court... not just while on it. I remember thinking wow... this dude obviously is operating (or at least WAS) on another level. They did that their first year on campus, and then over time, established a regular winner on the courts. And of course, everyone knows how it went from there... Coach L won a lot of games, brought in a new caliber of recruit/player, and ultimately took us to the Final 4.
But having said that, while Coach L will always have a special place in this fan's heart, KE is making his off-the-court efforts look like tiddlywinks. I know social media wasn't a thing when Coach L got here in 1997, but regardless, English is operating like a PR and relationship-building savant week in, week out. Just when you think he's taking a break or slowing down, he does something like this seat visiting gimmick that reminds you, "Ah, there it is. F-ing genius...."
I have no idea what to expect come basketball season, but it's obvious he'll have done literally EVERYTHING short of going door-to-door throughout the DC-Metro area to generate buzz about him and this team.