What does this mean exactly? Gobo got a raise and or will someone finally do the games with him?
Learfield has been operating at Mason with 1 full-time person for quite some time now. This full time sales person is in charge of managing the relationship between the University and Learfield, performing administrative duties for Learfield (reports, forecasting, paying contractors, handling production for radio/print/signage, paying invoices, etc.) while also spearheading the corporate partner sales efforts, which means revenue generation. By comparison, the University of Richmond (who is an IMG property) operates with 2 full time staff, and vcu (Learfield) operates with 4/5 full timers.
By "Gobo" I am assuming you mean Bill Rohland? Bill is a hired contractor who gets paid by Learfield to broadcast the games. He is not considered a full time part of the staff.
This move means 2 things:
1. The corporate partner base has grown large enough that it requires additional help for service/fulfillment.
2. There is an increased effort to build the partner base even more, so they are bringing someone else in to double the volume of outreach. This new person will be able to focus almost exclusively on sales.
When Brad says that they will be adding video panels to the scoreboard as part of their Learfield agreement, that most likely means that Learfield is going to either help pay for it, or pay for it in full.