I wonder if the strategy is to raise single game tickets and keep the season ticket price and mini plan price as is in order to incent more season ticket/mini plan purchases.
I'm pretty sure that is the thinking, but when your program is struggling, you're not going to get a bunch of people tripping all over themselves to sign up for packages -- they're gonna want to see some proof of improvement before they plop down their hard-earned dollars on tickets.
The smart thing to do, if they wanted to provide an incentive for season ticket/mini-plan purchasers, would've been to significantly reduce the prices for all of those packages in recognition of our home-court failures over the past 2 seasons.
Then you could keep the single-game tickets at $20 and you still have a financial benefit to buying a package.
Only a total moron -- or a newspaper executive -- would raise customers' prices while continuing to give them less and less for their money.
Great job as usual, Mason.