Herndon
All-Conference
The coursework was not valuable for me in particular (as i have told Baker and Esherick) because it did not really cover sales at all. It was beat into our heads that 80% of entry level jobs in sports have a sales element to them, and my Sports Marketing & Sales class did nothing for me. This could've been because of my professor. I did not have Ruge, and have heard his class is really good. The best class I took by far was Professional Development with Casserly.
The one thing the department was really good about was connecting you with professionals in the industry, and making it relatively easy to get internships. The issue with a lot of kids (especially athletes) was that they either didn't take their practicum/internship seriously, didn't intern anywhere worth a damn, or completely made up their practicum/internship. The classes weren't very tough, but the program puts you in the right position to be successful, so it's up to the student to take advantage.
At the end of the day, i'm a sales guy who works in sports. Any marketing, business, communications, etc. student can do this, just as a Sport Management major can take their experience and adapt it to other industries. As long as athletes take it seriously, they will find success, but that goes for any major.
Actually, you brought up the real question I had, but didn't ask: does the coursework translate outside the industry? Would somebody of your major find their experience useful in a different field, do you think?
That said "the value of the program is the connections" is a perfectly valid answer.
Thanks for taking the time to answer my questions!
Oh, one more:
When you entered the workforce, were you trained in sales there, or was it more of a "sink or swim" type situation where either you had it or you didn't?