It has also grown to be a culture that Duke, vcu, Kansas, and Dayton are going to win many many more games than they lose.... It will take a bit more time but we are getting there with Paulsen. Just look at Kansas football's attendance (similar to Mason's bball attendance lol). Winning brings fans. We just so happen to not be in a college town either and have to compete with one of the largest markets in America. Gtown used to get more fans than the Wizards at the Verizon center...... THe last couple of years they get nobody to go to their games...The culture of being a student at Mason states that for fun people hang out with friends, their frat/sorority, whatever club their in, etc. At schools like Duke, vcu, Kansas, and Dayton it is an expectation that students support the basketball team.