Post-game, I spoke to my niece and one of her friends (both Mason freshmen) about how they liked the game. They were stoked and loved it. I offered them some blanket criticism about students needing to stand throughout the game. The friend replied, "[Stand] the whole game???".
They need role models to show them the way.
The La Barra Brava had a song literally chanting this during the game. The final lyric was “if you aren’t standing you’re a son of a bitch.” (Obviously that’s not going to fly in a college setting, but it gets the point across).
They need a large contingent of fans somewhere (and it should be the Maniaks, but it can be alumni) who just go ham the entire game and get the entire crowd amped. The sheep will go as their shepherd guides them.