It's not that hard to create a catchy slogan like "Dunk City" which Fl Gulf Coast did. Gmu and vcu had similar paths. I didn't hear much about Havoc in 2011 but they pushed that brand soon after b/c they looked for something about themselves to brand. So ask yourselves what about Mason could we have branded during the FF run or in the following year? What made Mason so good it could beat Mich St, Unc, WSU, and Uconn? Is there anything reallying in that pudding that stands out? I think we were pretty traditional in terms of style of play. If you want to reach you could push "Scramble" but we didn't press much as a way of playing 40 minuets. Simply put there wasn't much there other than a great team and great coach for us to brand. We didn't miss out on an opportunity b/c we weren't gimmick oriented. We were much like Witchia State sans the coaching blunder. And I'd much rather be like them (one day) than some gimmicky style of play. Where is "Dunk City" this year. And how long until "havoc" is reduced to "harmony"?
You want GMU to be a household name? Just win baby!