• Kids Run the Bases
— Mason version: Let kids participate in a pregame “layup line” on the court
They used to, my kids loved it (and my youngest would especially love it now), and they stopped doing it.
• Playground area
— Mason version: A couple of moon bounces in the concourse
They have that big inflatable Mason couch, which my kids (and many others) loved bouncing on, then at one of the last games they had someone standing there to tell kids not to bounce on it.
They also used to have an inflatable basketball shoot that is now gone.
Having things for the kids to do on the concourse before the game and at halftime, especially my 8 yo who is not interested in the games, is a huge help to keep kids happy when they are being kept out until after 9pm on a school night, typically.
• Photo ops with the Racing Presidents
— Mason version: Meet-and-greets or photo ops with the Patriot or cheerleaders
Used to do post-game autographs with a couple players - don't do it anymore. It probably makes sense to not do this every game, particularly weeknight games - but they did do one game this year with the whole team to get the schedule poster signed.
I would agree with the Patriot walking the concourse before game/during halftime - never see him there. Any maybe some select meet and greets with our star players during weekend games.
Perhaps have a corporate sponsor for the meet and greet to contribute to players NIL.