VCU Unveils New Visual Identity

Posted In The Reading List - By News Robot On Wednesday, March 5th, 2014 With 0 Comments


newvculogosOn Wednesday, the VCU Athletics Department unveiled its new visual identity series and brand marks. The series, which includes new primary and secondary logos, as well as a font style, embodies VCU’s bold, unique and progressive characteristics.

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Last year, VCU assembled a committee of university staffers, athletic department personnel, and coaches to spearhead the effort to enhance the visual identity of VCU Athletics.

After having 30 local, regional and national companies bid on the project, the contract was awarded to Rickabaugh Graphics, the top athletics logo design firm in the country, to create a look that represented the school’s bold vision. Ohio-based Rickabaugh has created logos for schools from every major conference and NCAA Division, including Ohio State, Marquette, Vanderbilt, Seton Hall, Connecticut, Baylor and the Big East.

The company presented 16 initial concepts, which were narrowed down to four finalists. At that point, VCU Athletics met with constituency groups that included students, student-athletes, coaches, staff, season ticket holders and donors to solicit feedback.

The complete rollout, including uniforms, fields, courts and more, will take about a year to complete. A new court design at the Verizon Wireless Arena will be a part of the process.

via Atlantic 10 Official Site

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