That has to be the one of the most ironic paragraphs to follow that highlighted first sentence. I think you are confusing my opinion that our AD was run poorly (with evidence that backs it up) and there are signs that much of that continues today with what you call "unrequited love". I have great fun with all of this now, whether the team is winning or losing. I used to take it much too seriously. I point out my experiences as a warning sign to those younger fans on here to check your expectations. I am probably generation two or three that has started with great hopes, tried to get involved, make a difference and watched as the AD couldn't stop shooting itself in the foot. Before me, there was s_curl. When I was a younger poster on here he was posting his experiences that were similar to what I would later experience. I didn't buy it, I kept beating my head against the wall and I kept ignoring the warning signs in my enthusiasm to make a difference. It took some major, and what I thought at the time were unbelievable, actions by Mason to open my eyes, but now it just seems to just be a decades long pattern. I am this generation's s_curl. I would think you of all people would see this after what happened with your awesome fan cheer guide effort. After starting a much needed grassroots effort, they shut it down. In your own words you seem to be confirming the kind of things I am pointing out "every Universoty official I spoke to about the matter of fan experience I could easily tell that...fan engagement, or lack thereof, is a sore spot among them". I have had similar experiences where employees in the AD have said they are just beaten down by the inertia and just going through the motions now. Keep up the good fight, though, but don't say I didn't warn you to keep your expectations low when the official fan cheer guide looks more like my fake one than the one you originally created, or when we go cheap the next time we have to hire a new basketball coach, or find loose change in the coach to refurbish our practice facility.